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Internet News and Information - Internet Shopping News

Did you know?
Search engines control most of the advertising power with 78% of users researching on-line before they buy. Top four search engines are: Google (35%), Yahoo (31%), MSN (16%) and AOL (9%). Within each result page, there are two types of listings: natural and pay-per-click. It depends on your business as to which will work better for you.

Natural listings are free of charge and have the potential to give you phenomenal exposure (if you are lucky enough to merit a front-page spot). In fact, it can even be considered the David and Goliath of the advertising world -- where small companies can actually compete with large corporations. Unfortunately, it can be somewhat difficult to get listed in the Top 15. Since each Search Engine has its own unique, constantly-changing criteria for ranking Websites, it can prove to be a full-time job just figuring out exactly what each one is looking for.

Pay-per-click advertising in search engines allows you a certain measure of control. Not only do you choose your own keywords, but you also submit how much you are willing to pay each time a user clicks through your link.  Though it offers the potential for major exposure, choosing the right keywords and bid may be extremely competitive -- especially if you are trying to use keywords that are very popular.

Did you know?
A recent study from Harris Interactive shows that Search Engines continue to grow in popularity with 53% of U.S. Internet users employing Search Engines every time they access the web. In addition, Google (with 35% of the market share) was named the most popular Search Engine -- followed by Yahoo (31%), MSN (16%), and AOL (9%).

The study also showed that users preferred certain Search Engines to find different subjects. For instance, Google had the most hits for News, Current Events and Business information, while MSN dominated the Medical/Health and Wellness fields.

What are people searching for specifically? The poll shows that the top search subjects are:
1. Hobbies – 88%
2. Directions/Maps - 75%
3. News - 64%
4. Health and Medical information – (61% of women and 35% of men)
5. Shopping - 51%
6. Entertainment - 47%

Did you know?
When it comes to shopping, the study discovered that 78% of all adult users research products and services on-line before purchasing them. Four out of five of those prefer to compare prices throughout the worldwide web community than just within their local retail base. This new trend can drastically increase the size of a Web site’s market if promoted properly.
Another interesting fact is that 54% of users would rather look up businesses on-line than through the yellow pages or phone book. This gives them instant, anonymous access – making shopping all the more easier.

As you can see, Search Engines are an essential part of the Internet and an integrate part of site marketing. The latest studies indicate that the majority of consumers use this resource every time they are on-line. This same data suggests that its popularity will only continue to increase. Site owners who stay current on the latest Search engine developments and use this information to
better promote their sites on-line will have a distinct advantage over less prepared sites. 

Did you know?
According to a recent study, there are more U.S. women on line today than U.S. men. Additionally, by the end of 2006, 70% of all women in the United States will be on the Internet. Of this exceptional number, 67% will make purchases over the Internet; and by 2010, this number is expected to grow to 74% (or 85 million women). In 2005, women over the age of 40 spent the majority of their time on the Net -- purchasing products, playing games and simply surfing.

Did you know?
E-commerce is the fastest growing retail segment. The U.S. Census Bureau reports that total e-commerce sales have grown 367% since 1999. In the first quarter of 2005, U.S. on-line sales were just shy of $20 billion. That is a 6.4% increase over the previous quarter and an almost 24% jump over the previous year.

Did you know?
Internet Explorer is the most popular browser around with an estimated 80% of Web sites seen through its frame.  Because it comes pre-installed, the average user tends to use Internet Explorer. 

Did you know?
In June of 2005, Nielson Ratings reported that the average user logged in 16 times per week.  In addition, they visited 37 domains, spent almost 18.5 hours on-line and viewed each Web page for approximately 54 seconds.

Did you know?
According to Computer Industry Almanac, in 2004, there were 193 million Internet users in the US. It is estimated that by 2007, there will be 236 million. That is an increase of approximately 23%. And worldwide Internet users will top 1 billion in 2005.

Did you know?
The amount of time that Internet users spend on each Web site page has increased from 32 seconds in July 2005 to 48 seconds in April 2006. One reason attributed for this change is that overall site content is improving and viewers are staying longer as a result. Also, this is good information to keep in mind when you are designing your site pages. You want to make sure that the
content on each page can be read in 45 seconds or less for maximum exposure.

Did you know?
According to recent statistics from the U.S. Census Bureau, e-commerce sales were 23% higher in the fourth quarter of 2005 than they were during the same period in 2004.

Did you know?
In 2005, $86.3 billion worth of U.S. retail merchandise was purchased on line. This is a 25% increase from 2004.
 

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AQ Websites is a website design company located in Woburn Massachusetts (MA) that provides
small business owners with custom web design, web development, web hosting and search engine optimization services.

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