Pay-Per-Click (PPC) from Our
Boston Web Design Company PPC is an advertising model hosted by search engines, advertising networks, content websites, and blogs. The underlying principle that governs ad visibility, such as the ‘sponsored ads’ that appear in the right hand column on a Google page, is much the same as the concept behind search engine optimization or SEO. Search terms, known as keywords or key phrases are linked to a Web seller’s ad, which is prominently displayed in Google’s right hand column (as an example) when those keys correspond to an online query. Our Boston Web Design Company Offers
Advertising Paid for One Click at a Time Just as the PPC name suggests, a website owner pays a fee each time a Web searcher ‘clicks’ on a search engine sponsored ad, whether the searcher becomes a paying customer or not. These per click fees are based primarily on bidding competition for popular keywords and vary widely in cost. Fees can be as low as a few cents to a recently reported and stratospheric $67.00 per click for a Chicago law firm’s Google ad. To help you further understand PPC marketing, and how our Boston Web design and development firm employs it for its clients, we offer the following information: Comprehensive Analysis—we will perform an expert analysis of your business to determine which key words or phrases will offer optimal performance. Our Boston PPC specialists have the years of experience and proprietary software required to initiate a PPC campaign that can increase search engine recognition, website sales, and return on investment (ROI).
Copywriting—once the optimal keywords and phrases have been selected, the next step is to incorporate these keys into the text on your website. For your convenience, the Boston based copywriters at our firm lead the industry when it comes to creating key word rich, PPC content.
PPC Implementation— AQ Websites will submit your text keys to each PPC venue in order to develop a bid strategy for maximum performance within the limits of your budget. Through the use of created links, properly optimized text will deliver Web searchers to the most relevant information on your site, and fast navigation increases site user satisfaction and sales.
PPC Campaign Management—AQ Websites will monitor and manage your PPC campaign for six months, after which time you can decide if you wish to continue the strategy or make necessary adjustments. We will prepare detailed reports on keyword performance, and every effort will be made to achieve an optimal result that contains costs and maximizes ROI.
We’re Proud of Our Good Name The AQ in our name stands for Affordable Quality, and our Boston based website design and development company has been providing smaller-sized businesses with effective PPC services since 2003. Why wait for your competitors to gain the marketing edge? Talk to us today to learn if a PPC campaign is right for your business. Call us toll free at (781) 937-3531 for a no-cost consultation or email us for a prompt reply to your inquiry. [AQ Websites cannot warranty ad placement position, number of clicks or sales for any PPC campaign. Sales are determined by a number of factors beyond our control, such as product cost, marketing message, consumer interest, etc.]
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