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Search Engine Optimization Services (SEO) Our Boston Web Design Company will develop a comprehensive website optimization strategy that will get your business recognized fast!
Without question, the internet is the most powerful marketing tool the world has ever known. Prior to the Web, advertising to vast numbers of consumers meant spending equally vast sums of money, particularly when the creative production of the advertisement itself could involve millions of dollars. In today’s internet world of expansive and lucrative e-Commerce markets, even smaller-sized companies can afford to advertise to the masses. The Worldwide Web offers extraordinary sales opportunities, and our Boston Web designers and developers want you to know about a dynamic and exciting online marketing strategy known as ethical search engine optimization or SEO. A properly and successfully implemented SEO campaign offers: - Increased website traffic & sales
- An improved bottom line
Our Boston Web Designers Combine the Art & Science of SEO The concept of SEO is a simple one, and it can best be described by comparing it to a Google search: query terms are entered, and in an instant, a wealth of corresponding information appears before our eyes. Our search terms (words or phrases), in the language of SEO, are known as keywords or key phrases. These keys are skillfully woven into a website’s text (art), while a programmer writes appropriate linking and source codes to enhance them (science). The search engines and Web crawlers—spiders—index text and rely on it to satisfy a search engine query. A website that contains properly optimized text will achieve greater recognition by the major search engines such as Google, Yahoo, and MSN, any one of which can reward the website with a much coveted slot on its search results page one. SEO varies from a Pay-Per-Click (PPC) campaign because it produces a no-cost or organic search engine result. AQ Websites (AQW) Provides Boston Based Ethical SEO Services The term ethical SEO refers to the use of best business practices associated with website optimization. Search engines provide quality, relevant information to satisfy any query, and to do this, ultra-sophisticated algorithms index trillions of words that are sorted through and identified for relevance in the blink of an eye. If the search engines become inundated with irrelevant data—call it cyberspace junk mail—a search engine query would soon descend into madness. To prevent this from happening, search engines have adopted strict rules and will punish harshly those who violate them. The SEO specialists at our Boston Web design and development firm are fully committed to ethical SEO practices that will never employ the use of unethical or ‘black hat’ optimization techniques such as: - Key word stuffing: This term refers to the practice of grossly and intentionally overpopulating a website page with key words to trick the spiders into assigning that page more relevance than it deserves. Most search engines can now detect these junk mail pages, and while some spiders will simply ignore them, others will punish the publisher by removing the offending website from its memory banks altogether.
- Doorway Pages: These pages present one appearance to the spiders and a different look to Web visitors—these illicitly manipulated pages will direct a surfer to legitimate text while the spiders view gibberish. Once again, the spiders will usually catch you, and any short-term gains will be meaningless when a site is flagged, censured or permanently banned.
- Invisible text: Very clever, white text on a white background, yet another way of trying to attract the spider’s attention to long lists of key words while concealing these lists from the human eye. When an offender is caught, their website is labeled as spam and banished to outer space.
Our Boston Website design and development firm provides only ‘white hat’ SEO services. The AQ in our name stands for Affordable Quality, and we have been providing smaller-sized businesses with outstanding ethical SEO services for an affordable price since 2003. Our industry leading SEO specialists offer services that include: - Keyword Research and Analysis: While the concept of SEO may be simple, its implementation can become quite complex. Choosing the proper keywords and phrases is critical to the overall success of any SEO initiative, and at AQW, we have the experience, knowledge, and specialized analysis programs needed to identify keywords for maximum SEO performance.
- Manual Website Optimization: Our Boston SEO technical specialists create new source codes for an optimized website’s home page. These codes target a site’s keywords/phrases in a way that further enhances their performance. Additionally, AQW will analyze a website’s functionality and navigation to ensure that the overall design is search engine friendly.
- SEO Copywriting: When it comes to SEO, words on a page are much more than that—they are the heart of an online marketing message and the lifeblood of effective website optimization. Our Boston SEO copywriting experts understand the language of the Web—they know that an online sales message must be clear, concise, and above all, make the sale. SEO copywriting offers the added challenge of keyword/phrase insertion while following a search engine specific formula that ensures maximum page ranking and return on investment or ROI.
- Ongoing SEO Monitoring: Our Boston Web design and development company will provide detailed analysis and reports on the page ranking effectiveness of each keyword/phrase used in an SEO campaign. Poor performance will be detected and corrective measures will be taken.
Is your smaller-sized company ready for an online sales presence that offers high search engine visibility? Are you ready to take your company to the next level of increased sales and greater website ROI? There will never be a better time than right now to talk to an AQW internet marketing specialist to discover what an effective SEO campaign can do for your business. Call us toll free at (781) 937-3531 for a no-cost consultation or email us for a prompt reply to your inquiry.
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