some of the Web’s most popular social networking sites (like Facebook, Twitter, and Linked-In) are free services. That means any business can establish an account, advertise and interact on these social media networks without draining its marketing budget. The result? Increased customer retention and a broader customer base! According to recent reports, 55.6 million U.S. adults log in to a social network at least once a month. These individuals range drastically in age, income level, profession and interests.
But to reach the ideal audience for your business, you have to know how to effectively leverage each social networking site. Our dedicated Social Media Marketing specialists can guide you through the social marketing process to help your business thrive on these popular sites.
Social Networking sites function via the organic information and ideas that naturally occur through friends and peers online. On sites like Facebook, when someone becomes a “fan” or joins a group, the user’s list of friends is alerted through a news feed. This feed displays interactions between the member and other users, along with product or service recommendations they share with their list of friends.
If someone patronizes your business, and then uses a social network to discuss their experience (perhaps even posting a link to your Web site!), all of their friends can view that information. Those users would then perform a search for your business or click on the link to visit your Website and learn more.
The key is to provide content that visitors and fans are compelled to share with their friends, thus generating a steady stream of traction to your business. Videos, discussions, articles of interest, and direct interaction will encourage your Social Network contacts (friends, followers and fans) to check out your content and spread the word about you throughout their own social circles.
Large companies use social media to humanize their organization and let their customers feel truly involved. But you don’t have to run a massive corporation to accomplish the same results. We can help you plan a Social Media Marketing strategy that will draw traction and generate word-of-mouth advertising!
In 2007, Facebook opened the door for business promotion and interaction by enabling business accounts. This set forth an evolution in the field of online marketing. Today, Facebook is one of the most well-known social networking sites in operation. With over 500 million unique active accounts, Facebook is used primarily for friends and family to connect in a user-customized environment. Users share everything from videos to games; from photos to links. Facebook members can also communicate with each other by posting on features known as “walls” – essentially, these are message boards and news feeds rolled into one source.
Facebook Business Pages facilitate the use of special applications located on tabs that business owners can customize to suit their needs. Possible application tabs for your Facebook Business Page include Photos, Videos, Events, Reviews, Discussion Boards, and many others. Facebook is very useful for spreading news to your contacts about new products and online or in-store events. Facebook’s discussion feature is a great way to directly converse with – and get feedback from – your customers. It’s an effective method to build and spread brand awareness.
AQ Websites not only creates a customized, easy-to-use website to enhance your business and drive traffic to your site, but it also provides you with professional training and ongoing support to ensure peace of mind.
AQ Marketing, Inc.
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Woburn, MA 01801
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